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Voice Over Proposal Template

Voice over is one of the only services where pricing depends on what the client does AFTER you deliver. A 30-second commercial used in 5 markets for 2 years costs 10x more than the same recording for one local shop. Your proposal must capture this.

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What to include in your voice over proposal template

  • Script length and word count
  • Usage scope (broadcast, web, internal, in-perpetuity)
  • Markets/regions where it'll air
  • Term/duration of usage rights
  • Number of takes/revisions included
  • File format and turnaround
  • Pickup session policy (if script changes after recording)
  • Buyout vs. usage-based pricing

How to price it

VO rates: $200-$1,000 per :30 commercial (regional broadcast), $1,500-$5,000 (national), $5K-$30K+ (national+web+all-rights). E-learning: $250-$500 per finished hour. Audiobooks: $200-$400 per finished hour.

Common mistakes to avoid

  • Pricing all VO the same way (a podcast intro and a national TV spot are very different)
  • No usage scope clause — clients reuse forever for free
  • Including unlimited pickups
  • No 'kill fee' if script gets canceled before recording
  • Vague delivery format (broadcast wants WAV; podcast wants MP3)

Sample template content

Here's an example of what a complete proposal looks like for this niche. Use it as a starting point — you'll fill in your own details when you create one.

Scope of Work

Voice over for [Client] commercial campaign: • 30-second TV/radio spot (~75 words, 1 version) • Recording session (1 hour booked, includes setup + 3 takes) • Edited and processed final WAV (broadcast quality) • Usage: regional broadcast (3 designated DMA markets) • Term: 12 months from first air date • 1 pickup session included (within 30 days of original session)

Sample Line Items

DescriptionQtyTotal
Recording session (1hr)1$350.00
Usage license — Regional broadcast, 12 months1$850.00
Editing & broadcast-ready delivery1$150.00
Total$1,350.00

Sample timeline: Final files delivered 48 hours after session

Terms & Conditions

Session fee + usage fee structure (industry standard). Usage extends to listed markets and term only. Beyond that triggers a renewal fee at 75% of original. Pickup sessions for client-side script changes: 1 included. Additional pickups at $200/session. Cancellation within 24 hours of booked session: 50% session fee due. Full cancellation refunds usage fee only.

Frequently asked questions

▸ Should I do buyouts?

Only if the price reflects all-rights perpetuity (typically 3-5x of session+1yr usage). Most amateurs accept buyouts at session-only rates and lose income forever.

▸ How many takes are reasonable?

3 takes for short reads (commercials), 1-2 takes per page for long-form (e-learning, audiobooks). Beyond that, charge for additional sessions.

▸ What format should I deliver?

WAV for broadcast/edit. MP3 also OK for digital-only. Always ask the engineer/producer what format they want — if you're not sure, deliver both.

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