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Video Production Proposal Template

Video projects spiral when pre-production is invisible. Clients see only the final edit, but 60% of your time is in scripting, scouting, and storyboarding. This template makes pre-production a paid line item, not a hidden cost.

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What to include in your video production proposal template

  • Pre-production: scripting, storyboarding, location scouting, casting
  • Shoot day: crew size, equipment list, hours of coverage
  • Post-production: edit hours, color grading, sound design, motion graphics
  • Revision rounds (typically 2-3 cuts max)
  • Music licensing (separate budget item)
  • Final deliverable specs (resolution, codec, aspect ratios)
  • Usage rights (broadcast, web, social, time-limited)
  • Backup / archive policy for project files

How to price it

Video production day rates: $1,500-$5,000 (small commercial) to $15,000+ (broadcast). Always quote 'project' fee, not day rate — clients underestimate post-production. Common breakdown: 30% prep, 30% shoot, 40% post.

Common mistakes to avoid

  • Quoting just a day rate — pre/post invisible to client
  • Unlimited revisions on the edit (cap at 2-3 rounds)
  • Including stock music without confirming licensing budget
  • Not specifying final resolution and aspect ratios
  • Missing 'kill fee' for cancellations after pre-production

Sample template content

Here's an example of what a complete proposal looks like for this niche. Use it as a starting point — you'll fill in your own details when you create one.

Scope of Work

60-second brand video for [Client]: Pre-production (week 1): • Concept development & treatment • Script and storyboard (2 revisions) • Location scouting and shot list • Casting (if applicable) Shoot day: • 8-hour shoot, 1 location • Crew of 4 (DP, sound, gaffer, PA) • Camera, lighting, audio package Post-production (weeks 2-3): • Rough cut delivered week 2 • 2 rounds of revisions • Color grading and sound mix • Final delivery in 1080p, 4K, vertical, square

Sample Line Items

DescriptionQtyTotal
Pre-production (concept, script, planning)1$3,000.00
Shoot day (crew + equipment)1$5,500.00
Post-production (edit, color, sound)1$4,500.00
Music licensing1$500.00
Total$13,500.00

Sample timeline: 3 weeks from project start

Terms & Conditions

50% on signing, 25% on shoot day, 25% on final delivery. Music licensing budget separate from production fee. Client receives perpetual usage rights for marketing and web. Broadcast rights require separate license. Cancellation after pre-production: 60% of total fee. Final deliverables in agreed formats only — additional formats billed hourly.

Frequently asked questions

▸ Should I include music in my fee?

List it separately. Stock music ($30-300) and custom scoring ($500-5,000+) have huge ranges. Make the client choose with eyes open.

▸ How many revision rounds is fair on the edit?

Two. The first is for big structural notes; the second is polish. More than that and the cut deteriorates from too many cooks.

▸ Do I own the raw footage?

Standard practice: yes, you keep raw. Client gets the agreed deliverables only. Charging extra (typically $1,500-$5,000) for raw release is reasonable.

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