Social Media Management Proposal Template — Free

What to include in your social media management proposal template

Channels managed and posting frequency per channel
Content types (graphic, photo, video, carousel, reel)
Approval workflow (preferably scheduled in batches, not post-by-post)
Community management hours (replies, DMs)
Paid boosting strategy and budget
Reporting cadence and KPIs
Brand voice guidelines and approval process
Crisis communication protocol

How to price it

Solo SMM: $800-$2,500/mo per channel. Agency: $2,000-$8,000/mo for 2-3 channels with full content production. Don't undercharge — content production at quality requires 30+ hours/month per channel.

Common mistakes to avoid

Promising follower growth without paid boosting budget
Post-by-post approval (kills your hourly rate)
No content brief / strategy phase before execution
Mixing client's ad spend into your fee
Vague reporting (vanity metrics only)

Sample template content

Here's an example of what a complete proposal looks like for this niche. Use it as a starting point — you'll fill in your own details when you create one.

Scope of Work

Social media management for [Client] on Instagram and LinkedIn: Monthly deliverables: • 12 Instagram posts (mix of feed + reels) • 8 stories per week • 8 LinkedIn posts • Community management (5 hrs/week response time) • Bi-weekly content review with client • Monthly performance report with strategic recommendations Goals (90 days): • 20% engagement rate increase • 500+ qualified profile visits/month from organic • Establish baseline for boost campaigns

Sample Line Items

Description	Qty	Total
Strategy & monthly content planning	1	$800.00
Content production (graphics + copy)	1	$1,500.00
Posting & community management	1	$800.00
Reporting & monthly review	1	$400.00
Total		$3,500.00

Sample timeline: Month-to-month, 3-month minimum commitment

Terms & Conditions

Monthly fee billed on the 1st. First month due upon signing. Content created in monthly batches and approved in 1 review session per month. Single-post revisions outside the batch billed at $50/post. Paid boosting handled separately in client's account; agency does not mark up. Client retains all content; agency may showcase work in portfolio with attribution.

Frequently asked questions

▸ How long until we see results?

Engagement lifts in 30-60 days. Real follower growth and lead generation take 90+ days. Anything 'instant' usually means buying followers.

▸ Should I guarantee follower growth?

No. Reputable agencies don't. Guarantee deliverables, not metrics. Clients who insist on follower guarantees usually have unrealistic expectations.

▸ Who manages the ad spend?

Client's account, client's card. You manage the campaigns. Never run client ads on your own credit card.

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