What to include in your podcast production proposal template
- Episode count and duration per month
- Edit level (light cleanup vs. heavy storytelling edit)
- Music and SFX provided or sourced
- Show notes, timestamps, transcript scope
- Distribution (RSS hosting, podcast platforms)
- Social/video clips for promotion
- Turnaround time guarantee
- Onboarding setup vs. ongoing
How to price it
Per-episode editing: $150-$500 (light edit, 30-60 min episode), $500-$1,500 (heavy edit with story structure), $1,500-$5,000 (full narrative production). Monthly retainer for 4 episodes: $1,000-$5,000 typical.
Common mistakes to avoid
- Vague 'editing' scope (cleanup vs storytelling are very different)
- No raw audio quality requirements (you'll battle bad source forever)
- Including transcripts at flat rate (transcripts scale with audio length)
- Free re-edits if guest asks for cuts (charge per round)
- No exit clause for terminating a difficult client
Sample template content
Here's an example of what a complete proposal looks like for this niche. Use it as a starting point ā you'll fill in your own details when you create one.
Frequently asked questions
āø Should I include transcripts?
Edited show notes yes; verbatim transcripts no (price per word add-on). Transcripts take real time and clients undervalue the cost.
āø What if their audio is terrible?
Define minimum quality in the contract. Below it, charge a 'remediation fee' or refuse. You can't polish a phone-call-on-speakerphone into broadcast quality.
āø How fast should turnaround be?
5 business days is the sweet spot. Shorter (24-48h) at premium rates. Anything longer than 7 days and clients get antsy.
Ready to send a winning podcast production proposal template?
Use this template to create and send your proposal in under 2 minutes. Free to start.
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