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Podcast Production Proposal Template

Podcast production retainers are gold: high client retention (creators don't switch easily), recurring revenue, and most of the work is editing-heavy not creative-heavy. The proposal must define episode count, turnaround, and scope of edit precisely.

What to include in your podcast production proposal template

  • Episode count and duration per month
  • Edit level (light cleanup vs. heavy storytelling edit)
  • Music and SFX provided or sourced
  • Show notes, timestamps, transcript scope
  • Distribution (RSS hosting, podcast platforms)
  • Social/video clips for promotion
  • Turnaround time guarantee
  • Onboarding setup vs. ongoing

How to price it

Per-episode editing: $150-$500 (light edit, 30-60 min episode), $500-$1,500 (heavy edit with story structure), $1,500-$5,000 (full narrative production). Monthly retainer for 4 episodes: $1,000-$5,000 typical.

Common mistakes to avoid

  • Vague 'editing' scope (cleanup vs storytelling are very different)
  • No raw audio quality requirements (you'll battle bad source forever)
  • Including transcripts at flat rate (transcripts scale with audio length)
  • Free re-edits if guest asks for cuts (charge per round)
  • No exit clause for terminating a difficult client

Sample template content

Here's an example of what a complete proposal looks like for this niche. Use it as a starting point — you'll fill in your own details when you create one.

Scope of Work

Monthly podcast production for [Client Show]: Included each month: • 4 episodes (60-75 min each, raw audio provided) • Audio editing: noise reduction, equalization, compression, level matching • Removal of filler words, false starts, long pauses • Intro/outro with provided assets • Music bed and SFX as appropriate • Show notes (300-500 words) + timestamps • Upload to RSS host (Buzzsprout/Transistor) and scheduling • 2 audiograms per episode for social Turnaround: 5 business days from raw audio receipt

Sample Line Items

DescriptionQtyTotal
Audio editing (4 episodes)4$880.00
Show notes & timestamps (4 episodes)4$240.00
Distribution & scheduling1$200.00
Audiograms (8 clips)8$200.00
Total$1,520.00

Sample timeline: Month-to-month, 3-month minimum

Terms & Conditions

Monthly retainer billed on the 1st. 30-day cancellation notice after initial 3 months. Raw audio quality minimums: dual-track, 44.1kHz, no compression on source. Below this triggers a remediation fee. Guest re-edits beyond initial delivery billed at $75/edit. Full transcripts (verbatim): $0.10/word add-on. Edited summaries included as standard.

Frequently asked questions

ā–ø Should I include transcripts?

Edited show notes yes; verbatim transcripts no (price per word add-on). Transcripts take real time and clients undervalue the cost.

ā–ø What if their audio is terrible?

Define minimum quality in the contract. Below it, charge a 'remediation fee' or refuse. You can't polish a phone-call-on-speakerphone into broadcast quality.

ā–ø How fast should turnaround be?

5 business days is the sweet spot. Shorter (24-48h) at premium rates. Anything longer than 7 days and clients get antsy.

Ready to send a winning podcast production proposal template?

Use this template to create and send your proposal in under 2 minutes. Free to start.

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