What to include in your interior design proposal template
- Site visit and existing-conditions documentation
- Concept development and 2-3 design directions
- Floor plans, elevations, finish schedules
- Furniture, fixture, and equipment (FF&E) selection
- 3D renderings (specify how many views)
- Procurement and trade discount handling
- Project management during installation
- Post-installation walkthrough
How to price it
Design fees: hourly ($75-$200/hr), flat per room ($1,500-$8,000), or % of furniture spend (15-30%). Best for client clarity: flat fee for design + cost-plus on procurement (10-20% markup or pass-through with trade discount).
Common mistakes to avoid
- Bundling design fee with furniture cost (creates margin confusion)
- Free initial concepts (clients shop you against competitors)
- No revisions limit on renderings (each render is hours of work)
- Forgetting installation supervision in scope
- Not handling trade discount markup transparently
Sample template content
Here's an example of what a complete proposal looks like for this niche. Use it as a starting point ā you'll fill in your own details when you create one.
Frequently asked questions
āø Should I charge hourly or flat fee?
Flat fees per room or scope wins client trust. Hourly only works for ongoing advisory or short consultations.
āø How do I handle furniture markups?
Be transparent: either pass through trade discount and charge a management fee (10-20%), or mark up to retail and disclose. Hidden markups destroy trust.
āø How many renderings should I include?
2-3 hi-fi renders per room is the sweet spot. More overwhelms; less leaves the client guessing. Additional renders billed hourly.
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